We are dedicated to partnering with TECH and FMCG brands to strengthen channel performance, drive business growth, and accelerate sustainable growth. If you're interested in enhancing your strategy, contact us to join our email list for more insights.
• Channel & distributor strategy for EMEA and LATAM
• Tech channels: Tier 1, Tier 2, and Hyperscalers
McKhayat Consulting is a family-owned advisory firm helping companies design, launch, and scale channel and export strategies across Europe, the Middle East & North Africa, and Latin America.
We work with technology vendors and FMCG producers who want a clear, realistic, partner-driven path to international growth.
Let’s build your channel. Let’s grow your exports.
Service 1 — Channel Strategy & Program Design
• Channel models (direct, indirect, distributor, VAR)
• Partner tiers & program structure
• KPIs, incentives & scorecards
• Sales, marketing & operations alignment
Service 2 — Distributor & Partner Development
• Distributor identification in target markets
• Negotiation support & onboarding playbooks
• Enablement tools & processes
• Joint business planning and quarterly reviews
Service 3 — Export & Market Access Acceleration
• Market-entry roadmaps (EMEA & LATAM)
• Pricing, positioning & margin structure
• Support for trade shows: Anuga, Gulfood, Gitex
• Logistics coordination.
Technology:
• Tier 1 & Tier 2 partner models
• VAR & reseller development
• Channel-led market expansion into EMEA & LATAM
FMCG & Consumer Brands:
• Long-term distributor selection
• Export readiness & positioning
• Family businesses expanding internationally
• Preparation for major trade fairs
We deliver practical training for Export Managers, Channel Leaders, and C-level executives. All programs are customized to your products, markets, and partners.
Includes:
• Designing channel programs
• Working with distributors & hyperscalers
• Export manager toolkit: pipeline, margins & joint planning
• Leadership workshop: “Selling through the channel” mindset
• Deep experience — Led by El Mehdi Khayat with strong international expertise.
• Family-owned, globally connected — Based in West Cork, Ireland with strong market relationships.
• Hands-on implementation — We support from strategy to execution.
• Multilingual & multicultural — English, French, Spanish, Italian,Portuguese, Arabic.
“McKhayat Consulting helped us see our channel as a strategic asset. Within months, we had a cleaner partner structure, better visibility on margins, and stronger distributor conversations.”